The Cordovan Group AB is a management and communications consultant, which supports its customers in strategic change processes. Our objective is to implement permanent changes and measurable effects on the bottom line. Our activities span two tightly interwoven business areas:
- Communication: strengthening brands and clarifying added value in both printed and digital media, internally as well as externally
- Performance: building internal commitment and focus, strengthening the organization’s ability to achieve strategic goals and charge for experienced customer value
With coordination across the business areas, new and exciting solutions are created – integrated comprehensive solutions that enable our customers to move from where they are today to where management wants them to be tomorrow.
“Be global or be globalized”
Macro trends such as globalization, digitalization and outsourcing are radically changing the playing field for the world’s companies. High-capacity broadband in combination with powerful and inexpensive computers, social networks, blogs and other tools for interaction are some of the factors that contribute to reducing the distance between both individuals and companies on our planet. Today, highly qualified services are supplied via the Internet – everything from design and advanced programming to call centres and back-office functions as well as qualified services such as analysis of X-ray plates and geological data.
Today, any company, however small, must expect to meet competition at any time from companies in India, China or some other part of the world. Similarly, owners of very strong and well-established brands must expect to be exposed at any time to close examination by customers whose opinions then spread with lightning rapidity on the Internet. In the age of digitalization and globalization, there are no hiding-places. Everything you do and say is saved and available to others – forever.
The winners are the companies with the ability to take advantage of the opportunities that arise as regards finding the best brains and the most price-worthy and flexible production facilities for services and products in order to build up global value chains where production and the supply of services can take place with the optimum quality and volume and at the best price. Companies that take advantage of the new opportunities without losing their focus on customer benefits and their own role in the processes that create value. Companies that are successful in developing a so strong corporate culture that they are able to keep their brand intact across different customer segments, different parts of the value chain and different geographical markets. Companies with the ability to describe their visions, ambitions and products in such a way that they attract the best employees and the best customers regardless of where they live or do business.
Cordovan’s task is to transform its customers into winners, in every respect. Our vision is to build up a large and leading pan-European organization made up of specialists who, with the support of a powerful structural platform and common values, work closely with our customers in order to actively drive the process of change towards strategic goals. By acting according to the principle of “Broad thinking and narrow implementation” we help our customers to boost the speed of the change process.
An expanding market
We believe that as a result of globalization and digitalization being so far-reaching and rapid, more and more companies will be looking for an increasing number of specialist consulting services in the areas where we are active. At the same time, we know that the goal of many customers is to be independent of consultants with respect to the delivery itself. Customers want to own both the strategic competence and the process, but need help with the transformation – getting the “right” things to happen out in the organization and taking advantage of the opportunities that arise. Consequently, we believe that demand for our services will increase in the foreseeable future.
Rolf Jansson
CEO